Que Rico

Que rico is a vibrant food festival located in Philadelphia, showcasing the citys best latin food! This event uses bold colors, Spanish language and icons to emulate latin culture. Que Rico is meant to feel joyful, inclusive, and rooted in culture.

Design process

This brand shows my passion for creating strong visual identities that feel meaningful and authentic. I used decorative patterns and illustrated icons such as peppers and fruits to visually communicate the theme of celebration and flavor. These elements work together to create a visual identity that feels festive and recognizable across posters, social media, and event signage.